My expertise includes:

Development of a comprehensive and cost effective overall marketing strategy for your company and your brands that maximises value, and is strategically aligned to your sales / category / channel / distribution strategies.

Brand and channel strategy reviews for existing and new brands and markets.

Aligning Key Value Drivers with customer, consumer and market needs.

Repositioning existing brands.

Rejuvenating or refreshing established brands.

Launching a new brand in the market.

Launching established brands in new markets.

Creative, Cost effective delivery:

Project managing to meet your campaign timetable.

Designing innovative high impact brand marketing and promotional concepts at lowest cost.

Creating and producing cost effective advertising campaigns and promotions.

Reducing brand marketing costs without compromising quality and success.

Developing creative marketing communications programs converted from approved strategy.

Using cost effective resources to implement plans.

Implementing Advertising, Promotions and Point of Sale initiatives.

My approach involves:

Gaining an understanding of your current brand strategy or working with you to develop a new one

Understanding consumer habits and identifying consumer insights in your category

Developing innovative and creative brand promotion options and advising on selection on preferred options

Designing and creating the selected brand promotion initiatives to translate your brand strategy into reality

Implementing the creative brief via our low cost creative and production facility

Applying professional strategic, creative and project management skills to assure the timely delivery of high quality brand initiatives